The People Have Spoken

Axis Industrial Tyres on 24 September 2015

It seems like every year, forklifts of all types are getting smarter, safer, more convenient and easier to handle. Even at the lower end of the price spectrum, breakthroughs in materials handling technology are now allowing forklift operators to remotely and safely handle their vehicles – even through the narrow mazes of supermarket aisles.

So what do Australian forklift operators have to say? What forklift companies are winning the race for the hearts of customers all over the country? What are the most popular forklift brands in Australia, according to experts and consumers?

Read on and find out.


toyota forklift brand axis 01

Not for the first time, Toyota has topped the Australian Forklift Survey, conducted by MHD Supply Chain Solutions magazine and Transport & Logistics News ( Conducted every two years, this is the most comprehensive independent forklift survey in Australia. Targeting a broad range of individuals, the survey asks questions from a range of categories relating to ‘brand.’

According to the Australian Forklift Survey, what Australia operators value the most is:

  • Reliability
  • Quality
  • Value
  • Productivity
  • Low cost of ownership
  • Safety

Toyota topped the survey for each one of the above categories – just as they did when the survey was last conducted in 2012. It would seem that Australian operators appreciate the quality, durability and reliability of Toyota forklifts, making it the most popular forklift in Australia according to consumers.


hyundai forklift brand axis 01

Each year, the National Forklift Championships gets forklift operators from around Australia to complete a number of activities. These activities are designed to test the full spectrum of skills involved in forklift operation with precision, efficiency and safe operating principles. In 2014, one of those tests even included putting a ball through a basketball hoop. Not exactly an everyday operator requirement, but impressive nonetheless.

Organisers of the annual forklift event chose Hyundai as the representative forklift brand for 2014; a highly publicised display of the brand’s popularity within Australia. With state-of-the-art technology and built-in safety systems, Hyundai forklifts offer some of the most advanced internal combustion engines on the market.

A well-loved forklift brand within Australia for many years, Hyundai is widely trusted for its safety, efficiency & compliance with national standards. Its popularity is well-deserved.


hyster forklift brand axis 01

As the recipient of numerous forklift performance awards worldwide, the reliability and quality of Hyster forklifts is demonstrated through the brand’s popularity within Australia.

Operating in no less than 12 locations across the globe, Hyster offers a comprehensive range of both standard and electric forklifts able to be customised for different world markets. However, no matter what region they are operating in, there are a few fundamental principles that remain the same:

  • Safety
  • Quality
  • Customer & demand focused delivery
  • Low cost
  • Durability
  • Environmental initiative


With an extensive range of forklift brands being both manufactured and distributed in Australia, it can be hard to choose. Before choosing a forklift, it is also important to take into consideration your own unique needs, the demands of your application, and which forklifts would be able to handle them.

However, sometimes it can pay to listen to the crowds. If a brand is popular, chances are it is popular for a reason. Well-known and trusted brands – such as Toyota, Hyundai and Hyster – have earned their popularity through a range of innovative safety features and state-of-the-art technological advances that make life easier for forklift operators all over the country.

For more information on forklifts or for help choosing one to meet your needs, give us a call on 1300 551 001.